CHICAGO FAUCETS
Airport Infrastructure
Brochure Redesign
Modernizing Technical Design and Content for a B2B Engineering Audience
Situation
Chicago Faucets needed to refresh a highly technical airport focused brochure so it felt more aligned with the sophistication of its product offering and current B2B marketing standards.
Task
Redesign the piece to improve clarity, strengthen visual hierarchy, and create a more modern editorial experience for engineers, specifiers, and facility decision-makers.
Action
I restructured the brochure using a cleaner grid, stronger typography, and more deliberate pacing to simplify dense technical content. Product imagery, callouts, and system messaging were rebalanced to create a clearer narrative and elevate the overall visual tone.
Result
The final piece transformed technical collateral into a stronger brand asset, improving readability, modernizing perception, and supporting more effective product communication in the aviation sector.
SYSCO FOODS
Packaging Solutions Brochure
Simplifying Complex Product Selection for
Off-Premise Foodservice
Situation
Sysco needed a brochure that could organize a large volume of packaging options while supporting the growing off-premise dining market.
Task
Create a clearer, more strategic sales tool that helped operators quickly match packaging formats to food types, delivery needs, and sustainability goals.
Action
I redesigned the brochure around stronger visual hierarchy, category-based navigation, and cleaner product organization. Illustrations, sizing systems, and color coding were used to make dense product information easier to scan and compare.
Result
The final piece transformed a complex product catalog into a more accessible decision-making tool, improving usability while strengthening the overall visual presentation of the brand.
BUFFALO GROVE
Park District Spring Program Brochure
Organizing High-Volume Community
Content for Easier Navigation
Situation
A seasonal parks and recreation guide needed to communicate a broad range of programs spanning youth sports, fitness, arts, camps, aquatics, and community events for multiple age groups.
Task
Create a clearer visual system that made a large amount of program information easier for residents to browse, compare, and quickly locate relevant offerings.
Action
I redesigned the guide around stronger category hierarchy, cleaner pacing, and more intuitive section breaks so families, adults, and seniors could move through the content more easily. Typography, color structure, and layout were simplified to improve readability across dense listings.
Result
The final piece improved usability and gave the publication a more modern editorial feel, turning a high-volume information piece into a more approachable community communication tool.
